Remember Stephen King's book The Shining? Remember the film version with Jack Nicholson? If not, click here.
Now, take a look at the following to see how the movie trailer could be altered in order to communicate a different message:
To watch the video, click on the center arrow, then the play-arrow on the lower left.
[Direct link here]
To change the original intent, all it takes is a little editing.
[Hat-tip to Seth, who found the above at this site]